“If you do not exist online, you simply do not exist”
Having an up to date and well-designed website, with well managed Search Engine Optimization and Search Engine Marketing is one of the most important elements for businesses today. Since most people, across most demographics as numerous studies have shown, search online first when looking for a particular product or service, your online presence is the world’s gateway into your brand. The opportunity cost of overlooking SEO is devastating. The click-through rate of the number one organic position on Google is over 35%. Therefore, even if you appear second (click-through rate of 13%), your competitor is still going to get significantly more leads solely from ranking one position higher. Imagine how big this gap would be if your website only appears on the second or third page.
